About us

Mime are experts in communicating complex information with clarity within the education sector.
We are passionate about using data to improve the life chances of young people.
Phil and Steve at No 10

What we do

We are an innovative consultancy that uses data and technology to help organisations make better decisions. We take pride in our ability to use data intelligently, making complicated information accessible to anyone. We are determined that our work should have the maximum impact on the life chances of young people.

We work with a range of educational organisations, including schools, local authorities, academy trusts, universities and charities.

What makes us different

Our creative passion has taken us beyond traditional consulting. We are visionary in our approach to making data, and the underlying messages in the data, easily accessible. Our success with this has been recognised externally. Our careers advice tool, Skills Route, was awarded the Nesta/Open Data Institute Education Open Data Challenge and the Nominet Trust Social Tech seed award.

Open Data Institute Logo
Nesta Logo

Our history

Mime was founded by Steve Preston in 2007 after he identified the huge potential for using data to increase social benefit. His experience led us into the education sector. Since then we have steadily increased our consulting and support staff as well as our presence in the education data field. We remain small but perfectly formed, proud of the team we have built.

Our core team

Steve Preston

Steve Preston

Managing Director

Steve founded Mime in 2007 after he identified that the creative use of data can have a significant impact on the life chances of young people. He is an expert in all aspects of using and presenting educational data to have maximum impact and is passionate that the work Mime does should make a real difference.

His expertise in all areas of education and open data policy coupled with his clarity of thought in solving complex business problems makes him a thought leader in the education data field. His advice is regularly sought by the DfE, No. 10, BEIS and the Cabinet Office as well as other charities and public bodies. He has spoken at conferences in the UK and abroad about the potential that open data can have in addressing social problems.

Steve also co-manages the Wandsworth Education Research and Evaluation Unit on a part-time basis.

Phil Rossiter

Phil Rossiter

Technical Director

Phil is our Technical Director with responsibility to oversee the technical design and implementation of our consulting and system developments. He has been with us since 2009 and thrives on finding technical solutions to complex data problems.

He is passionate about technology and he channels his creative side into using and presenting data more efficiently. He has an extensive knowledge of the sources, uses and idiosyncrasies of education data which he applies on a daily basis to solve our clients’ data challenges.

Not only is Phil an expert in managing data, he is highly skilled at analysing it. He is able to draw out key findings and get behind the data to find the underlying messages.

Tom Shirley

Tom Shirley


Tom works across our data activities including database development, interactive dashboards and visualisations, with a particular specialisation in Tableau. He has also provided support for data teams in local authorities and education charities.

He is particularly interested in using data to provide a sound evidence-base for policy changes with the overall aim of improving the life chances of young people.

Chris Mullarkey

Chris Mullarkey


Chris has worked with Mime for many years and has helped to develop some of our key products such as the Post-16 Profile and Super School Profile. Chris also operates as an independent consultant.


Tim Bailey


Tim has recently joined us as an Analyst. He graduated in 2017 from the University of Bristol with a Masters in Chemical Physics. He uses his scientific data analysis skills to provide clear and simple visualisations for our clients. Specifically, he has worked with schools to develop the reporting tool for our SS Tracker.

Nicki Cooper

Nicki Cooper

Business Development Manager

Nicki’s role is to help us take forward and grow new business. She has over 14 years experience in transforming public services through consultancy projects with PA Consulting and PwC. Nicki is a qualified accountant and member of the Chartered Institute of Public Finance & Accountancy (CIPFA).

Neva Brentnall

Neva Brentnall

Office & Admin Manager

Neva supports a wide range of functions including managing finances, providing client support and supporting projects across the team. Prior to working with Mime she has worked for a single parent charity managing their membership databases. In her spare time she is a volunteer with Girlguiding.

Our Associates

Stuart Coleman


Stuart helps Mime on a range of activities that support our growth, including strategic planning and commercial deals. One of the founding executives of the Open Data Institute, Stuart draws upon his experience of growing technology, and consulting businesses and making connections through his network.

Gwen Sinnott


Gwen is a school and Children’s Centre specialist with over 20 years of experience working with education, children and families’ data and support schools in using data effectively. She has previously led education analytics teams in the London Boroughs of Islington and Southwark.

Domi Szabo

Web and App Developer

Domi started developing websites 8 years ago but more recently has focused on the development of mobile apps. He works with a number of startups that need a high quality Minimum Viable Product to test their market and also existing successful web companies that are developing an app to grow their business.

Richard Excell

Graphic Designer

Richard runs Excell Design and has worked on a number of design projects for us. We use Richard to create a coherent and attractive brand for our systems to ensure they are both user friendly and visually appealing.

Briony Phillips

Innovation Manager

Briony initially worked with Mime on a fixed term contract to manage the piloting of Skills Route. She now works as an Associate combining her teaching and startup experience to advocate for and spread awareness of Skills Route. Briony also works with a variety of freelance clients across education, nutrition and data.

Neela Dolezal


Neela has over a decade of experience working in the education sector, in theatre, the third sector and as a qualified maths teacher. She was a Head of Business and Economics at a school in Tower Hamlets and now she works freelance on education and research projects. Neela is also a playwright.

Neela works with us on projects that require strong project management skills to ensure smooth delivery of complex briefs involving multiple stakeholders and high-profile outputs.

Eamonn Ramsay

Senior Web Technology Consultant

Eamonn is a web specialist with vast experience of developing interactive applications. He is particularly familiar with technologies such as PHP, JavaScript and MySQL.

Dave Jones

Database and Software Architect

Dave works with Mime on a variety of our more technical projects. He has a wealth of experience and works as a freelance application and database architect. He has a strong interest in developing python interfaces for the Raspberry Pi. His picamera module is very widely used and he was heavily involved in the development of the GPIO-zero project.

Ulrike Hotopp


Ulrike is director of LIVE Economics ltd. She holds a PhD and MA in Economics and a diploma in Econometrics. She has worked for over 18 years in the Government Economic Service and private economic consultancy. Ulrike’s research focuses on evaluation and appraisal, non-market valuation and applied microeconomics.  She holds an honorary professorship and membership of an Advisory Board for a UK university.

Our Values

Core values


We always seek to make a difference
We are flexible with our clients and our colleagues
We are technically creative
Client centric – or clients always come first
We thrive on solving problems


We are enthusiastic about what we do
In a technology led sector we are refreshingly normal
We take great pride in all our work
We always seek fresh ideas which make a difference
Clarity and transparency are key to our success


Our tenacious character results in exceptional delivery
We are relentless in seeking the best results
We are committed to working with each other and our clients to get the best results
We go that extra mile
Quality is at the heart of all we do